ABOUT THE AUTHOR
This review is courtesy of John Q. Miller at http://www.MoneyLighthouse.com where you can find personal finance information to help you navigate through the fog of money management. You may purchase this and other personal finance books from the sight at an incredible discount too.
Five Minute Marketing Research
Five Minute Internet Market Research
My Internet market research methodology takes about five minutes. Here s the step-by-step plan:
1. Boil your idea down to a single word.
Everyone hates this, but it gets pretty easy after awhile. With very few exceptions, any product/service can be boiled down to a single word. I know it ll be too broad for what you actually want to sell, but humor me for a minute and do it. Can you only get down to two words? I ll betcha one of those words is an adjective and the other a noun. Just drop the adjective. The noun is your single word for this exercise ..